Invio sms di marketing senza consenso

08 giugno 2022

Per la Cassazione (Cass. civ. Sez. I Ord., 28/03/2022, n. 9920) ove il consenso alle campagne di marketing non sia stato anteriormente prestato, si deve ritenere che lo stesso sia stato semplicemente già negato al momento del contratto.
 
Cosicchè ogni successiva attività integrata da comunicazioni automatizzate volte a farne mutare il senso diventa un'interferenza illegittima perché finalizzata a commercializzare il servizio aggiuntivo nonostante la mancanza di un consenso esplicito.

FONTI
Quotidiano Giuridico, 2022

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