The Italian Competition Authority (AGCM) launched an investigation into the price increase for the “Microsoft 365” subscription service
13 luglio 2026
According to Agcm, Microsoft allegedly failed to adequately highlight that the subscription service had been enhanced with the “Copilot” and “Designer” artificial intelligence services.
On June, 26, 2026, the Italian Competition Authority launched an investigation into Microsoft Ireland Operations Ltd. and Microsoft S.r.l. regarding an unfair commercial practice concerning information about a price increase for the “Microsoft 365” subscription service.
This information was allegedly presented to consumers in a fragmented manner, without clearly highlighting that “Microsoft 365” had been enhanced with the “Copilot” and “Designer” artificial intelligence services. Furthermore, consumers were allegedly defaulted onto a new, higher-priced subscription plan unless they opted out.
According to the Authority, this conduct violates consumer protection regulations because Microsoft allegedly failed to provide users with sufficient information to evaluate the changes made to the service and, consequently, to make informed decisions regarding whether or not to renew their contracts. This communication approach also allegedly constitutes an aggressive practice, as it unduly restricted consumers' freedom of choice.
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